Note from the Editor:
From the author of 'Total
Retail Loss', Professor Adrian Beck has written a
new paper that offers his perspective on how the COVID-19 Pandemic might be
impacting upon the world of Loss Prevention.
He starts by identifying what he sees as the four phases of the Pandemic - from
the initial Panic Buying period, through the lockdown phase when most retail was
shuttered, on to the current social distancing period, and finally the
post-pandemic phase. At each stage he offers his insights on how retail losses
and their management might be impacted, both negatively and positively.
Professor Beck's paper offers a refreshing counterbalance to some of the more
doom-laden commentaries on the likely consequences of the Pandemic on retail
losses, noting that the unprecedented nature of the event requires a much more
considered and cautious approach to be adopted.
An incredibly instinctive read, well worth your investment. Just our thoughts.
-Gus Downing
Some Reflections on Retail Loss Prevention in a Time of COVID-19
By
Adrian Beck
Emeritus Professor at University of Leicester
Much has already been written and spoken about the likely impact of the COVID-19
Pandemic on the retail sector in general and loss prevention in particular -
perhaps the price we pay for too many people working from home with time on
their hands! I have heard sweeping and largely data-free assertions being made
about how retail losses will dramatically increase: shop theft will go up, Organised Retail Crime will get much worse, staff will steal more, fraud will go
through the roof, and so on. In addition, there is considerable speculation that
what is happening now will become the 'new' normal - everything has changed and
nothing will be the same again.
Now, some of this may be 'true' although how anybody actually knows is very
unclear at this stage of the Pandemic, not least because in some countries at
least, many non-food retail stores still remain closed or are just beginning the
slow process of restarting. In many respects, it reminds me of the apocryphal
quote attributed to the Chinese PM in the 1970s, Zhou Enlai, when asked about
the impact of the French Revolution in the 18th Century, he said: 'it was too
early to say'. I can certainly recall similar sentiments about things never
being the same again after 9/11 and the economic crash in 2008, and while these
events have not, and should not be forgotten, their lasting impact has
undoubtedly faded over time.
Given all of this, I am going to only offer some very tentative thoughts on how
I think retail loss prevention has been impacted by current events and a few
reflections on emerging issues and what the future may hold. This is based
primarily upon a number of non-representative online discussions with loss
prevention leaders associated with the ECR Retail Loss Group. For the most part,
they represent the Grocery industry in Europe.
Pandemic Phases
What now seems to be coming clear is that the retail industry is likely to
experience four phases of impact from the COVID-19 Pandemic:
Phase 1: Pandemic Panic Period
We are all now familiar with the scenes of panic buying seen across the world,
where the Grocery sector was hit with the equivalence of sustained peak festive
buying patterns across several weeks in late February, early March 2020. Shelves
stripped bare of 'essentials' such as toilet rolls, sanitisers, pasta, flour and
so on. But, unlike the predictability of the established seasonal peaks, Grocers
and their supply chains were simply overwhelmed for a period of time, with
heavily overcrowded stores unable to maintain established working practices
Likely Impact on Retail Loss and its Control
Levels of unexplained loss in this period are likely to have increased
substantially due to:
•
Loss of control over inventory records as stock is rushed into stores at
breakneck speed.
•
Shoppers/thieves taking advantage of the chaos/overly full stores to commit
theft, including push
out thefts.
•
Abuse of self-scan systems as customers take advantage of the inability for
stores to maintain any form of control/undertake checks. Indeed, some retailers
simply turned off all their SCO controls to ease overcrowding/increase
throughput of customers. It is hard to imagine what the losses are likely to
have been from Scan and Go/Mobile SCO systems where the capacity to undertake
any form of audit check was severely curtailed.
•
Use of product tagging suspended by some retailers due to volume of product and
lack of available staff time to apply them.
•
Increased product damage as large volumes of stock are quickly moved through the
supply chain.
•
Staff theft (cash and produce) made easier by the relaxation of controls and the
chaotic environment.
•
Influx of new staff brought into businesses to cope with the increased demand
who have not been properly vetted and/or correctly trained, leading to increased
theft and errors.
For many Loss Prevention teams, they were likely to have been largely side
lined/reallocated to stores to try and manage the massive increase in demand -
the primary focus of the business - with concerns about associated losses simply
parked for review at a later date. In addition, expenditure on guarding was
dramatically increased to try and ensure some form of crowd control.
Thankfully, this period of Pandemic Panic only lasted a few weeks, as countries
began to impose more draconian controls over their citizenry, dramatically
curtailing where they could go and what they could do. This gave Grocers the
opportunity to replenish their supply chains and stores and fully engage their
Crisis Management plans - for some UK Grocers, the extended planning for Brexit
undoubtedly helped considerably in this respect.
Phase 2 Pandemic Paralysis Period
As Governments enforced varying degrees of lockdown, most parts of retailing
other than food related, were forced to close their physical stores, turning
once vibrant town centres and shopping centres into ghost towns. For the food
sector, the panic buying period was over but they had to adapt their stores to
deliver a more controlled socially isolating shopping experience.
Likely Impact on Retail Loss and its Control
It is unclear whether the UK Home Secretary was being ironic when she rather
proudly claimed that a positive impact of the lockdown was a massive reduction
in the number of incidents of shop theft reported to the police - who would of
thought closing all the retail stores would have such an effect! Obviously, for
those retailers that no longer had stores open, then their losses from external
theft largely went away - no customers, no shop theft. It is a dizzyingly
brilliant way to curb these losses, but it comes at a rather profound cost to
the health of the business. However, shuttered stores full of unsold stock in
now deserted parts of city centres offer a potentially attractive target for
burglars and so it is likely that this posed an increased risk at this time.
For Grocers, it is likely that the risk from external theft was decreased in
this period, for the following two main reasons:
•
Strict limits on the number of customers allowed in a store at any one time,
with one way systems often in place to regiment their flow through the building.
Typically shop thieves thrive in busy environments that offer a high degree of
anonymity and cover.
•
High levels of human control at exits and entrances making push out thefts in
particular highly risky.
In terms of internal theft, then it is hard to know - its prevalence could be
impacted positively and negatively. One argument goes that it will increase
because, amongst other reasons, staff feel justified in stealing because their
employer is not recompensing them sufficiently for the risky environment they
are asking them to work in. A counter argument is that staff are much less
likely to steal because if they are caught and lose their job, then the prospect
of getting other work at this time will be extremely challenging. Another
argument is that as the flow of goods through supermarkets is now much more
regulated, with fewer peaks and troughs, backroom areas are now less cluttered,
therefore offering fewer opportunities for thefts to take place.
It is of course impossible to know at this time and any comparisons between data
before, during and after the COVID Pandemic are likely to be riven with
methodological problems. For instance, one loss prevention leader declared that
incidents of staff theft had increased considerably since they had reallocated
their team of store detectives to focus upon the problem. It reminded me of the
wonderfully flawed measure of shop theft utilised by a now defunct retailer.
They relied upon the number of arrests by store detectives to act as their
barometer of shop theft. They were always baffled as to why they never had any
shop theft incidents on a Monday, until they finally took into account store
detective rotas - no store detectives at work, no shop theft incidents recorded!
Similarly, now having the resource to unearth more cases of employee theft does
not provide indicative data of a trend - merely that incidents are now being
uncovered that could have been happening before.
While most physical stores have been shuttered in this period, online sales have
continued for some retailers and claims have been made that losses associated
with this type of retailing will increase. While data on retail losses from
E-commerce are only beginning to emerge and my
Total Retail Loss Typology 2.0 began to capture what these losses might look
like, it is hard to begin to imagine why the COVID pandemic will necessarily
impact upon these types of losses. It could be that the increased volume of
orders makes credit checks harder to perform. It could mean that more orders
lead to more picking and packing errors perhaps. But equally, it could mean that
there are fewer incidents of theft from the delivery supply chain - chances of
nobody being at home are much reduced at a time of lockdown! It is hard to know
and while speculation is an inherent human trait, much more data and research is
required to understand what impact these times have had on e-commerce related
losses.
Phase 3: Pandemic Distancing
Period
So, we come to what can be regarded as the current phase - the reopening of most
forms of retailing albeit with a whole series of restrictive practices put in
place by governments and consumer expectations. The most dominant factor is the
requirement to deliver forms of social distancing wherever possible. This is
likely to create some extremely challenging financial problems for retailers and
have an impact upon the scale and control of retail losses.
Likely Impact on Retail Loss and its Control
With strict limits on the number of customers allowed in a store, then
opportunities for shop theft are likely to remain diminished - as mentioned
earlier, thieves prefer to operate under the cover of anonymity offered by
crowded stores. Equally, the active policing of entrances and exits will add a
further layer of security that is likely to amplify the sense of risk in those
tempted to steal. While there is some evidence that economically distressed
communities can see an uptick in crime, which may encourage more to try and
steal out of necessity, this is not as clear cut as some commentators would have
you believe.
Less positively, keeping control of self-scan related losses may prove more
challenging when staff are actively trying to maintain social distancing.
Responding to alerts at Fixed SCO machines will continue to represent a
challenge, especially where screens are introduced to provide a barrier between
customers. In addition, delivering audit checks on those using Scan and Go
systems will be difficult - will customers be willing to have staff rummaging
through their products looking for under or over scanned items? Losses are also
likely to be exacerbated by a higher number of users opting to shop using SCO
technologies.
Retailers could see an increase in aggressive confrontations between customers.
Unlike in the Pandemic Panic Period when unruly behavior was seemingly focused
upon who got the last pack of toilet roll (I hope somebody has started a PhD on
this topic), arguments may flare up relating to the extent to which social
distancing rules are being maintained.
In a similar vein, Loss Prevention teams will need to carefully review how they
will handle incidents of violence and the apprehension of shoplifters to ensure
staff and customers remain safe. Indeed, retail lawyers may already be preparing
their defense for COVID infection claims.
Social distancing rules may also impact upon the use of a range of reusable
security devices, such as hard tags and safer cases - will they need to be
regularly cleansed and can their removal at the checkout be done in a socially
distancing way? Time will tell.
Some retailers are already beginning to grapple with the thorny issue of
processing product returns and the handling of clothing in changing rooms. Any
additional process steps to 'cleanse' these products are likely to increase the
risks of damage, mark downs and internal theft opportunities.
Current evidence suggests that in a good number of countries the COVID-19
Pandemic has accelerated the use of non-cash ways of paying, particularly
contactless technologies. This in turn could therefore reduce losses of cash,
both by staff and by robbers. In addition, the costs of cash handling will also
be reduced.
In terms of internal theft, I have already rehearsed the arguments for and
against a change. For those companies that rely upon a staff searching regime,
then again this could be much more difficult to deliver effectively while
ensuring social distancing. One option may be the greater use of body scanning
technologies but making this a viable option financially in most retails stores
is highly unlikely.
So, it is likely that retailers will experience some loss head winds but also
some tail winds as well as they grapple with the challenges of operating in a
socially distancing environment. Understanding which of these countervailing
winds will dominate is hard to tell at this stage.
Phase 4: Post Pandemic Period
I have always been rather averse to future gazing, just ask the man who invented
the Betamax technology or the IBM executive who posited that the world would
only need 5 computers...! I have little doubt that retailing will gradually edge
its way back to pre-pandemic patterns of activity - the death of the high street
and the shopping mall has been a recurring theme for several decades.
Undoubtedly, there will be many retail casualties, with several well know names
disappearing for ever. But, I think we could see some possible lasting changes
as a consequence of the seismic impact of the Pandemic on the retail sector in
general and loss prevention in particular. Some of these could be the following.
•
Numerous Loss Prevention leaders have spoken about the benefits of becoming a
more agile and responsive business, prepared to take decisions quicker and with
less navel gazing and managerial deliberations. It may be that the COVID
enforced way of getting things done becomes the new norm.
•
The exclusion of many Loss Prevention team members from retail stores and the
need to work from home led to some developing a greater analytical desk-based
approach to their work - what does the available data reveal and how can it be actioned? This can only be a good thing; replacing travel time with analysis
time should lead to greater insights, improved productivity and more targeted
use of limited resources. Needless to say, thought will need to be given to how
staff will access a range of data sources remotely and securely.
•
Retailers may reflect positively upon the impact of exit and entrance controls
in some formats and decide they offer valuable control benefits, especially as
customers will have grown familiar with their presence. As yet, little if any
research has been undertaken to measure their impact although a number of UK
retailers were undertaking a 'target hardening' approach to some of their more
high-risk stores prior to the Pandemic.
•
Both E-commerce shopping and Self-scan use have grown considerably during the
Pandemic and it is likely that many COVID converts will continue to use them. I
have written elsewhere about the risks associated with
Self-scan - retailers will need to continue to invest in not only
technologies and store design to help manage this problem, but also in the
selection, training and incentivisation of staff responsible for their control.
This is a specialist role, requiring a unique skill set, and retailers will need
to continue to invest to ensure they keep self-scan related losses under
control. Equally, as we understand more about the losses associated with
E-commerce activities, not least the challenge of
managing returns, then this should become an increasing focus for loss
prevention teams.
•
Many retailers have commented upon the extent to which there has been much
greater collaboration and communication, not only between retail loss prevention
teams, but also with manufacturers and technology providers. Certainly times of
crisis tend to encourage a greater desire to work collectively to meet an
existential threat, but there does seem a genuine willingness to keep these
co-operative channels open - something which the
ECR Retail Loss
Group will of course be more than happy to foster!
Finally...
We are currently navigating through one of the most turbulent periods the retail
industry has ever faced - it is an often over used word, but unprecedented on
this occasion accurately reflects what we are witnessing. Given that, it is
clearly very difficult to know what is going to happen - history can only be a
partial guide on this one. It is therefore important that we do not jump to
conclusions too quickly about what has and is going to happen. Charting losses
in the retail sector is less than easy at the best of times and so we need to be
careful that any identifiable changes are a genuine reflection of reality rather
than as a consequence of the way in which practitioners go about measuring them.
We also need to avoid a culture of scaremongering as a means to somehow justify
the existence of the Loss Prevention Department - there will be plenty to do
without over-egging the proverbial pudding. Indeed, there is certainly a need
for Loss Prevention as a function to increasingly re-evaluate its raison d'être,
something which started well before the onset of the Pandemic, and something I
have elaborated on in my
Total Retail Loss work. Now might be as good a time as ever to begin this
reflection.
Perhaps it is appropriate to end with another apocryphal Chinese quote, this
time supposedly from Chairman Mao who possibly said: 'we live in interesting
times'; indeed we do.
I would be delighted to hear from you about your thoughts on any of the issues I
have covered in this short article, particularly things you think I have missed
or got wrong! Keep safe.
Read more here from Adrian Beck on 'Total Retail Loss'