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SENSORMATIC
SOLUTIONS PREDICTS THE 2020 TOP BUSIEST HOLIDAY SHOPPING DAYS
COVID-19 impacts
shopping behaviors, but top 10 days expected to account for over a third of
holiday traffic
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NEUHAUSEN, Switzerland - Johnson Controls, the global leader for smart
and sustainable buildings, today announced that
Sensormatic Solutions,
its leading global retail solutions portfolio, released the annual ShopperTrak
list of the top busiest shopper traffic days for the 2020 holiday season. In the
U.S., Black Friday (November 27), Super Saturday (December 19) and the day after
Christmas (December 26) are expected to be the first, second and third busiest
shopping days, respectively.
The full list of predicted busiest shopping days in the U.S. is as follows:
1. Friday, November 27 - Black Friday
2. Saturday, December 19 - Super Saturday
3. Saturday, December 26 - Day after Christmas, aka "Boxing Day," in some global
regions
4. Wednesday, December 23 - Wednesday before Christmas
5. Saturday, December 12 - Second Saturday in December
6. Monday, December 21 - Monday before Christmas
7. Saturday, November 28 - Saturday after Thanksgiving
8. Tuesday, December 22 - Tuesday before Christmas
9. Saturday, December 5 - First Saturday in December
10. Sunday, December 20 - Sunday before Christmas
The predicted top busiest shopping days in Canada include:
1. Saturday, December 26 - Boxing Day
2. Friday, November 27 - Black Friday
3. Saturday, November 28 - Saturday after Thanksgiving
4. Saturday, December 19 - Super Saturday
5. Wednesday, December 23 - Wednesday before Christmas
"While COVID-19 is reshaping the way U.S. consumers are currently shopping and
will shop for the 2020 holiday season, retailers should remain optimistic," said
Bjoern Petersen, president at Sensormatic Solutions. "Since the beginning of the
pandemic, we've noticed a shift toward weekday shopping as consumers take
advantage of the new remote work reality while also consciously avoiding the
historically-large weekend crowds. We expect this trend to continue into the
holiday season. U.S. consumers continue to be more purposeful in their shopping
journeys, so retailers need to make sure they capitalize on every in-store
visit."
Sensormatic Solutions expects in-store traffic for the six weeks of the season
to be down between -22% and -25% year-over-year. The 10 busiest days in 2020,
will account for 34.2% of all holiday traffic as compared to 46.5% in 2019. As a
result, the typical holiday traffic peaks will flatten, with more days sharing
importance throughout the season.
"The
outlook for this year's holiday season remains positive, considering traffic was
down as low as -82% in April and has since improved to -25.7% for week ending
September 19," said Petersen. "Now is the time for retailers to strengthen their
buy online pickup in-store (BOPIS) and curbside pickup services, which are
expected to grow in popularity this year. It's also crucial to provide a safe
in-store environment where shoppers feel comfortable through offerings such as
contactless checkout and real-time occupancy monitoring to adhere with social
distancing guidelines."
To learn how Sensormatic Solutions is supporting the retail industry's
COVID-19 needs this holiday season,
click here. For more Sensormatic Solutions' holiday insights, follow along
on Twitter, using
#SensormaticHolidays2020.
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About Johnson Controls
At Johnson Controls, we transform the environments where people live, work,
learn and play. From optimizing building performance to improving safety and
enhancing comfort, we drive the outcomes that matter most. We deliver our
promise in industries such as healthcare, education, data centers and
manufacturing. With a global team of 105,000 experts in more than 150 countries
and over 130 years of innovation, we are the power behind our customers'
mission. Our leading portfolio of building technology and solutions includes
some of the most trusted names in the industry, such as Tyco®, YORK®, Metasys®,
Ruskin®, Titus®, Frick®, Penn®, Sabroe®, Simplex®, Ansul® and Grinnell®. For
more information, visit
www.johnsoncontrols.com or follow us @johnsoncontrols on Twitter.
About Sensormatic Solutions
Sensormatic Solutions is the leading global retail solutions portfolio of
Johnson Controls enabling smart and connected shopper engagement. By combining
critical insights into retail inventory, shopper traffic and loss prevention,
Sensormatic Solutions powers operational excellence at scale and helps create
unique shopping experiences. Our solutions deliver real-time visibility and
predictive analytics for accurate decision-making across the enterprise,
enabling retailers to confidently move into the future. With more than 1.5
million data collection devices in the retail marketplace, we capture 40 billion
shopper visits and track and protect billions of items each year. Our retail
portfolio features the premier Sensormatic, ShopperTrak and TrueVUE brands.
Please visit Sensormatic
Solutions or follow us on
LinkedIn, Twitter,
and our
YouTube channel.
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