When you see a shoplifter push a cart full of unpaid merchandise out the door,
it's easy to assume it is an isolated incident or merely a small loss of
inventory. But this is rarely the case.
Pushout theft is real, and this form of shoplifting is far more frequent
than most retailers realize.
Gatekeeper Systems conducted a real-world, ten-week
experiment in a major U.S. supermarket to prove this point.
The first seven weeks of the experiment were surveillance, focusing on the
number of pushout thefts and each theft's value. The experiment's final three
weeks measured success after Purchek activation, using the same metrics;
frequency and dollar value.
The
results are quantifiable and alarming.
For more, download the entire case study here.