Hedgie Bartol, a familiar face in the AP/LP industry, has joined Auror as their new Senior Director of Retail Business Development. He brings with him over 25 years of retail loss prevention experience, a passion for making a difference, and a special knack for making people smile.

So Hedgie, why Auror?

A desire I've held for a long time is to make a difference in society, as far as impacting crime. Organized Retail Crime (ORC) has been a fascination for me and the more I learned about its impacts, the more I saw that something more needed to be done to address it. It's a much bigger problem than what the average consumer may think.

So when I saw what Auror was offering and how it's transforming how retailers address ORC in their stores and communities, I was fascinated. The Auror philosophy around retail incident reporting and ORC investigation software is industry leading and game-changing.

Could your career have taken a different turn?

I got a full-ride scholarship in my senior year of college to go to Ringling Brothers Clown College in Florida. I have a degree in theatre arts and I enjoyed the physicality of clowning and what it meant to be able to bring a smile to people's faces. I guess I thought it was a valid career choice at that time!

Read more here, including:

● How his love of making people smile has guided his career in AP/LP
● Why he joined Auror and what he's most looking forward to
● What he sees as the biggest challenges facing retailers right now

For the full article click here