BSI teams up with Worldwide Golf Enterprises to help the Retailer maintain its
existing EAS Infrastructure while reducing repair and replacement costs
Background
Worldwide Golf Enterprises is one of the nation's largest discount golf
equipment retailers with 85 stores in 18 states. Its stores operate under the
names of Edwin Watts Golf, Roger Dunn Golf Shops, The Golf Mart, Van's Golf
Shops, Golfers' Warehouse and Uinta Golf. It is also an authorized dealer for
all major golf brands including Titleist, Ping, TaylorMade, Callaway, Nike, Puma
and Adidas to name a few. With its huge selection of golf products, apparel and
accessories, it is tremendously popular with its customers but unfortunately
with shoplifters too.
The Challenge
Worldwide Golf Enterprises has deployed electronic article surveillance (EAS)
systems in many of its locations to help protect its high-end, highly
sought-after merchandise. Not only is its merchandise coveted by the avid
golfer, it also can fetch a fair price on the grey or black market making it a
target for both amateur and professional shoplifters. The problem Mike Mata,
Worldwide Golf's Director of Loss Prevention, faced was keeping his fleet of EAS
systems in proper working order to maintain their effectiveness while staying
within the allocated budget.
The Solution
Mata was approached by BSI Director of EAS Sales August Polito with a proposal
to replace Mata's existing non-working EAS systems with
BSI Certified Pre-owned
Ultra Post units at a cost that would be lower than repairing the old ones. In
addition to replacing the original systems, Polito also proposed adding another
pre-owned system to provide additional coverage at the front of the stores.
"I must admit I was skeptical when I first heard about the certified pre-owned
EAS option that could replace my non-working EAS system as well as add an
additional system for the store entrance for about the same price as the
original equipment manufacturer's repair bill," said Mata. "I thought it was too
good to be true, as it turned out it wasn't."
Certified Pre-Owned EAS systems offer retailers the ability to extend their
original investment in their EAS infrastructure. BSI specializes in providing
hard-to-find legacy equipment, completely refurbished and delivered in "like
new" condition with a warranty that is comparable to ones that are provided with
new products. BSI also offers accessories like detachers, deactivators and tags.
Certified Pre-Owned EAS systems can deliver significant savings while offering
the same quality as new systems. All of BSI certified pre-owned systems and
accessories are re-conditioned back to their original specifications and subject
to stringent testing to guarantee the highest quality.
The Results
Mata chose to deploy BSI's Certified Pre-Owned Ultra Posts in several locations
where the original equipment was no longer operational. He believed that this
was a win-win option for his organization where he would be getting a working
EAS system along with additional coverage from a "new" EAS system at the front
entrance. Mata was impressed with the fact that the certified pre-owned systems
looked new and brought his boss to a location to see first-hand how the systems
looked and operated. Mata also chose the optional advertising sleeve for the
pedestals as a way to generate additional funding by selling advertising space
to his suppliers.
"We have been very happy with the quality of the systems and the professionalism
of the BSI team. We are pleased with our partnership with BSI and continue to
add additional BSI certified pre-owned EAS systems to our other stores. These
systems are an option worth considering, you save money, reduce shrink and they
look great," concluded Mata.