Southern Imperial Introduces New Corporate Brand

Rockford, IL: Southern Imperial, Inc., a leading designer and manufacturer of fixture and display solutions for the retail industry, is pleased to announce a new brand campaign currently underway. The new brand identity and logo design reinforces the company's rich history while simultaneously reflecting the exciting operational and cultural changes occurring within the company today.

The key element of the brand campaign is the new corporate logo. The solid blue "S" reflects the reliability and trust that Southern Imperial has built over its 50-year history. The integrated, green "I" provides a fresh representation of the extensive offering of innovative solutions the company provides.

"We are extremely excited about the changes at Southern Imperial, and the opportunity we have to create and deliver exceptional value to all our customers," said Steven Vandemore, CEO and President of Southern Imperial. "Our new corporate brand delivers a modern, approachable identity that reflects not only our progression as a company but also our lasting commitment to providing a best-in-class product and service experience."

About Southern Imperial, Inc.
Southern Imperial, Inc. of Rockford, IL, with factories in Centerville, GA and Xiamen, China, is one of the industry's leading designers and manufacturers of store fixture hardware and retail display solutions - delivering proven results and influencing point-of-purchase for the nation's top retailers and their suppliers. For more information about Southern Imperial, visit www.southernimperial.com or call toll free (800) 747-4665.