Back-To-School:
What That Means For Your Loss Prevention
"Back to School" means big business for any retailer from electronics to office
supplies as well as shoes, backpacks and apparel. The average family with
school-aged children is planning to spend $630.36 on electronics, apparel and
other school needs this year, according to
NRF's Back-to-School Spending Survey conducted by Prosper Insights &
Analytics. For families with college kids, this number is even higher.
So, inventory is high, the crowds are large and the opportunity for thieves even
bigger. Some even call the months of July, August, and September the "super
shoplift season."
With school starting anywhere from the middle of August to mid-September,
businesses are busy running special sales. While last year most back-to-school
shoppers took more time to prepare, the survey indicates that this year 37% of
the back-to-college shoppers are planning to procrastinate until 3-4 weeks
before school start this year. Families with school-age children are waiting
even longer to buy supplies. This means more customers in the store at the same
time.
However, whenever there are significant sales and many customers, there are also
many opportunities for shoplifting and employee theft. Here are some actionable
tips how you can prepare your business from a loss prevention standpoint:
Seize Every Opportunity To Remind Employees Of
Your Shoplifting Policies
Schedule store-wide or departmental meetings before the rush begins to remind
every single employee of your policy towards shoplifting. If you don't have a
policy regulating how each member of your organization should conduct themselves
when facing a shoplifting or fraud situation, you should develop one as quickly
as possible.
It should outline who is authorized to approach suspected thieves, what the
protocol is for your security guards, and how you will deal with
employee theft and sweethearting. If you have an EAS systems in place that
does not automatically monitor its status, include a daily testing protocol as
well.
Consider Increasing Your Tagging Levels
Most retailers that are using
RF-based EAS solutions have a low tagging level of 20-40% of their
high-value and most likely-to-be-stolen merchandise. However, by increasing the
number of products that have a security label on them will help deter thieves as
well as make your store overall more safe.
Getting Back On Track After Summer Vacations
Summer is vacation time and for many that means planning trips with their
families, visiting friends or just getting out of the daily grind and onto some
warm sandy beaches. But this also means, that the week before and after the
vacation, employees are distracted with their preparations or having a hard time
finding their rhythm again. And, while this is natural, it helps to be aware of
it and plan around it. The Loss Prevention Foundation suggests having a simple,
direct and goal-oriented summer plan in place.
Use
Back-To-School As A Test Phase For The Holiday Season
Once the "Back To School" event is behind you, you will be gearing up for the
busy holiday season! You can use this smaller-scale craziness as a test-run for
your upcoming months. Keep a log of activities and their successes and outcomes
and analyze what measures bore fruit and which need improvements. This way you
are better prepared once November hits.
What Is Your Back-To-School Strategy?
Have you found a way to fight shoplifting in this busy time that was
particularly successful? Or maybe you have tried something that did not go as
planned? Please share with us and your peers
here - we would love to continue the discussion.