![](http://www.d-ddaily.com/people/DerekRodneronpad.jpg)
Derek Rodner
VP, Product Strategy
Agilence, Inc.
Big Data is considered an IT buzzword by many Loss
Prevention (LP) experts; however, this is more than a fad
and it’s time for LP and security experts to listen up! In
the four years since the term Big Data was originally
adopted within the IT community, the number of data sources
has exploded, now including smart phones, social media
posts, web interactions and much more. Each and every day an
estimated 2.5 quintillion (that is 17 zeroes after 2.5)
bytes of data are created, and nearly 90 percent of the
world’s data has been created in the past two years,
according to IBM. As a result, experts predict that by 2015,
the global market for Big Data technology and services will
swell to $16.9-billion, from just $3.2-billion in 2010. So,
what does that mean for retail LP? A lot!
Within the next two years, 30 percent of retailers will run
out of storage capacity, according to The Edgell Knowledge
Networks, and while nearly 80 percent are aware of the
Retail Big Data concept, less than half understand the
implications it has on their business. One immediate
implication is clear, if retailers continue to ignore this
issue they will be overrun by it.
Beyond the amount of data, the types, sources and
implications of the data are key to understanding and
managing this growing stream of information. While there are
two main types of data - structured and unstructured - there
is a seemingly endless list of data sources. The number of
data points continues to grow as data capture technology
continues to advance, but the true power of Big Data comes
in the insights.
Big Data can be a game changer for LP and security. Each and
every data stream, whether it be structured or unstructured,
provides a unique glimpse into the security and efficiency
of an organization. From dwell time to the T-log, each and
every data point is a piece in a larger puzzle. Armed with
this information, LP experts can make calculated decisions
based on tangible facts in order to cut shrink maximize
profit.
With that being said, I think it’s time for Big Data to stop
being categorized as a buzzword and begin its reign as a top
retail tool. What better way to accomplish that than by
formalizing this definition for the industry:
Retail Big Data (n.)
– is the collection of all data and video in a single place,
available in real-time.
What could you do if you had all of that information
available at your fingertips?
Assuming you don’t currently have this – since only two
percent of retailers do – it’s imperative that you get
involved in your organization’s process to develop and drive
a Big Data solution. Big Data has the potential to
drastically impact LP, so you need to get yourself a seat at
the table. What role are you playing in the Big Data
equation? |