Checkpoint Systems Expands Counterpoint iD Point-of-Sale Deactivation Solutions

Process RFID, Dual RF/RFID Labels at POS;
Enhance Merchandise Availability, Customer Experience

NEW YORK - Jan. 12, 2015 - Checkpoint Systems, Inc., a leading global supplier of merchandise availability solutions for the retail industry, today announced here at NRF's Annual Convention & EXPO the latest additions to its Counterpoint iD (CPiD) point-of-sale (POS) deactivation solutions which address the needs of specialty apparel and department stores for Merchandise Visibility and loss prevention.

In addition to the current Counterpoint iD-RF electronic article surveillance solution already widely used and well-known by leading retailers globally, Checkpoint is introducing Counterpoint-RFID (CPiD-RFID) and Counterpoint iD Dual (CPiD-Dual) for RFID and dual RF/RFID POS deactivation needs, respectively.

Given retailers' increasing reliance on RFID for inventory accuracy and loss prevention, the new CPiD solutions address a critical challenge retailers face in integrating these key business processes with POS transactions. With its compelling benefits including 99%+ item level inventory accuracy in store operations as well as for use as a loss prevention solution, retailers have sought a way to leverage RFID at the POS and enhance the consumer's shopping experience. Their objectives include streamlining customer transactions at the POS, maintaining inventory accuracy and deactivating RFID labels on purchased merchandise to ensure alarm integrity. With multiple configuration and deactivation options, Checkpoint's CPiD family is designed to meet retailers' needs at POS regardless of their RFID adoption strategy and label formats.

The CPiD family of Solutions

CPiD-RFID enables retailers to process RFID tags at POS for better merchandise visibility by triggering reorders/restocking when needed. It also enables RFID-based EAS functionality by altering label data or by "virtual deactivation," a process by which the item is uniquely identified as sold in the inventory system so that the alarm at the exit door does not sound, although the label itself does not need to be altered. A patented antenna at POS is designed to prevent nearby labels from being read, written, or killed, to significantly reduce stray reads and improve POS accuracy.

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