Vector Security’s Michael Grady
"We're increasing our value added services to our customers,
simply because they are no longer viewed as intangible."
As Grady puts it, the word intangible
now plays a new role in the ongoing success of LP service vendors to
meet their customers" ever changing needs. "When you review the
definition of that word (intangible), it unfortunately includes
terms like elusive, vague and indefinable; and retailers are
generally not that comfortable with those types of terms. By
contrast, they're looking for concrete evidence of ROI, not pie in
the sky, but easily discernible value."
However, Grady goes on to say that value added
services such as false alarm reduction and national compliance
management programs are quickly moving from the intangible column to
the real value column. "That change has to do with retailers
looking at the real costs of undermanaging these programs. In days
gone by, false alarm fines and complex permitting policies simply
didn't exist to the extent they do today, or retailers just paid up
with little questioning. Fines were relatively inexpensive and they
didn't want to tarnish their reputation with authorities, but today
it's a far different environment."
What Grady is referring to is a growing number
of municipalities that are passing and enforcing highly complex and
financially punishing regulations. "Name me a city that does not
have a budget crunch, reductions in law enforcement personnel and
higher crime rates to deal with? Now pile on increasing alarm
usage, higher false alarm rates and increasing response costs, then
see what you get; the perfect storm for costly regulation."
Vector, which began its quest to reduce false
alarms for retailers seven years ago, now operates one of the most
respected false alarm reduction programs in the industry and has
received commendations from the electronic security industry, false
alarm reduction groups and even the police department groups such as
The Association of Public-Safety Communications Officials -
International (APCO), which is the spokesperson group for 911
centers across the country. "Now we're attacking the second part of
the costly equation, namely national compliance management." In
fact, Vector now has a department whose sole responsibility is
managing their customers' compliance programs. "It's the type of
thing you don't do well at unless you do it every day, and our
customers are ill prepared to manage through the complex and
oftentimes frustrating process."
Stats at a Glance
ü
Estimates indicate that over 2,500 individual permit
and compliance regulations are enforced across the country
ü
NEW permit and compliance regulations are appearing
with greater frequency, sometimes ten or more per month
ü
The average time span between applying for and
receiving permits is four weeks
ü
In many municipalities, operating a non-permitted
commercial alarm system is unlawful
ü
False alarm fines for permitted alarms begin at $50
per event and can grow to $500 or higher for repeat offenders
ü
False alarm fines for non-permitted alarms begin at
$300 with NO grace period and can grow to over $1,000 per event for
repeat offenders
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