Location, Inc.’s SecurityGauge Crime Risk Data Nears 100% Predictive Accuracy

Worcester, Mass. – Location, Inc. is a geographic research SaaS company and provider of SecurityGauge, an instant, objective crime risk assessment and mapping tool which delivers ratings, forecasts, and other detailed crime risk data for any U.S. address including Puerto Rico. The company recently confirmed, through tests with major insurance and retail corporations, that SecurityGauge is capable of explaining nearly 100% of actual loss records. Predictive statistics with this level of accuracy are triggering a major shift in the way corporations mitigate risk.

“Our customers are faced with making high-risk business decisions with vital financial consequences and opportunities. Whether they are a pharmacy selecting a new store location or an insurer underwriting a new policy, they need accurate crime risk data that helps inform those decisions,” says Location, Inc. CEO, Andrew Schiller.

“SecurityGauge meets these crucial needs by providing decision-makers with crime risk analytics never previously available. Our accuracy, combined with our spatial resolution, sets the new standard.”

Previously, crime risk information was only available at the broader zip code, census tract or other artificial boundaries that do not affect crime. Thus, risk ratings were identical for every neighborhood, street and address within those areas.

With SecurityGauge, businesses can now pinpoint crime risk not just by zip code or block, but by individual address. SecurityGauge can resolve variations in crime risk as finite as gated communities, fenced campuses, and in some cases, at opposite ends of large buildings.

What makes SecurityGauge unique? It uses a hand—built relational crime database which gives Location, Inc. the only accurate count of the true number and types of crimes that occur in every community in the U.S. This allows SecurityGauge to model crime risk at 10 meter resolution – a spatial accuracy never before achieved. Test studies with insurance and retail corporations consistently prove 93 to 98 percent accuracy on millions of loss records.

Retail, real estate and restaurants leverage SecurityGauge to proactively assess crime risk for site selection, identify sources of shrink, quantify violent crime risks and deploy security resources most effectively.

For more information, visit www.securitygauge.com or see NRF booth 1327 to get your three free sample reports.

Learn more about Location, Inc.