USS Sacrifices Company
Promotion
in Order to Help Kids in Need
RANCHO CUCAMONGA, Calif., (June 5, 2014) – In a surprising
announcement
just days before the NRF convention, USS has revealed that one of its best known
promotional events will no longer exist. The lavish dinner that the company
organized for years for its VIP customers has been sacrificed in order to
provide more money for Adopt-a-Bike program that benefits children in need,
company sources reveal.
“We always strive to show appreciation to our customers,” said Denise Canfield,
executive vice president of USS. “Our annual VIP dinner before NRF has always
been well known and well received. But at the same time we are very aware that
many communities have been hit hard with tough economic times. The USS
Foundation has been active around the country trying to alleviate poverty, and
in order to provide more funds for its mission, we decided to forgo the luxury
NRF dinner USS has been known for.”
“The children I’ve met through the programs of the USS Foundation are always on
my mind,” confesses Adel Sayegh, the president and CEO of USS. “In every
community that lives in poverty it is the children that suffer the most. They
are the forgotten ones. They are the ones who suffer in silence. So then why not
sacrifice one dinner party for their sake? For what this event costs, we can
send gifts of hundreds of bicycles to kids around the country to show them that
they are not forgotten. And that’s exactly what we’re going to do.”
The company’s partners have been receptive to the idea. Lowe’s has already
partnered up with the USS Foundation to surprise 100 children in one low income
community in North Carolina with the gift of bicycles. And news have emerged
that last week the Sports Authority and the USS Foundation have done the same in
one economically distressed area of Miami.
Other large companies have also offered to help, according to the
representatives of the USS Foundation. The organization’s Adopt-a-Bike program
has already visited 10 states, with the goal of visiting all 50 by the end of
the decade.
For more information, contact:
Bané Obrenovich
USS
(909) 484-7870 ext. 312
bane@UniversalEAS.com
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