Generates More Income Than the Super Bowl - $600 Million
That's a Big Deal for NYC - For the U.S. Fashion Industry & For Security Firms
Lots of Security Needed for all the High-End Events Across the City

New York Fashion Week Will Be a Thing Again
With a few American fashion brands showing their new collections in Paris in 2017 that was confirmation of a broader nagging feeling that New York Fashion Week, which typically had attracted 150,000 attendees every February and September, was losing its cachet. (That's 300,000 high-end high-fashion attendees with lots of high end functions - events - dinner party's, etc. Needing a lot of security)

For the next three years, that narrative persisted: New York Fashion Week was either dying or already dead. (Even after two of those departing brands, Proenza Schouler and Rodarte, came back to New York in 2018.)

Now, one long quarantine later, there are signs of resurrection.

The other half of the departed — Altuzarra and Thom Browne — will return to NYFW in September after three years in Paris. All but Mr. Browne are committed to staying in New York for at least three more seasons.

These unusual commitments are the result of an initiative called the IMG Fashion Alliance, organized by the management company that produces the “NYFW: The Shows” calendar, sponsored this year by the “buy now, pay later” start-up Afterpay.

In exchange for a pledge to remain until 2022, IMG will help fund and provide support for a total of 11 designers’ shows or events, which can cost upward of six figures. The goal, IMG said Wednesday when announcing the incentive program: “Ensuring a bold return and bright future” for New York Fashion Week.

“New York Fashion Week is still the No. 1 revenue-generating event in New York.”

Despite often being insider events, the shows and parties generate close to $600 million in income each year, which is estimated to be more than the Super Bowl, as Representative Carolyn B. Maloney, Democrat of New York, pointed out in a 2019 report on the economics of fashion week. nytimes.com

But Here's the Real Story - That NY Times Failed to Mention:

Editor's Note: The big hit and thing to watch out for, that the NY Times surprisingly failed to mention for obvious reasons, is how Victoria's Secret plays the whole Fashion Show. With Wexner out, the Epstein sex scandal barely behind everyone, coupled with the Victoria's Secret models charges and law suits and the sexist criticism itself about how the models where paraded and handled on stage, there is going to be some major change in the show which may impact that income long term. Because that's really the story here. How much did the Victoria's Secret fiasco play into the shows perceived demise? Just some thoughts -Gus Downing