How Companies Are Trying To Discourage & Detect Misconduct By Executives
Corporate executives who are supposed to help prevent a crisis can be the same
people who, because of their misconduct, are responsible for causing a crisis.
If
details about that misconduct goes public, what company officials are alleged to
have done behind closed doors—and how organizations responded to those
allegations— can play out in front of a national or international audience. Some
forms of misconduct are more obvious and public than others, and can make
national headlines. Last month CNN reported that the CEO of Illinois-based
Cogensia was arrested for storming the U.S. Capitol on January 6.
A Proactive Approach
Rather than wait until an executive gets themselves or their companies into hot
water, some businesses are being proactive in protecting their bottom lines.
As reported yesterday by the
Wall Street Journal, “Companies are withholding more of their top officers’
pay for longer, hoping to avoid the hassle of recouping money when—or
if—executives are later found responsible for misconduct.” Examples cited in the
story include Bristol-Myers Squibb Co. and drugstore chains CVS Health and
Walgreens Boots Alliance. CVS is also holding back some pay even after an
executive leaves the company, according to the report.
A Poor Defense?
Executive coach Leslie Austin claims that withholding compensation as a possible
shield against future misconduct by CEOs, “... is not a particularly effective
prevention measure, as it only addresses the fiscal issues involved.
“The life of a CEO is always under scrutiny, and the personal behavior of a CEO
is viewed (rightfully or wrongfully) as a barometer of the stability of the
company that he or she leads.”
Indeed, a CEO’s actions and words have the potential to inflict serious harm on
organizations. Depending on the nature of the misconduct, a company’s image,
reputation, bottom line, and relations with stakeholders can be at risk.
“To be truly crisis resilient,” Hemus noted, “businesses must confront the
potential for executive misconduct, include it in their risk register, and
prepare for it as part of their crisis planning. This is a task which should
be championed by the board and embraced by the senior management team.
Uncomfortable it may be, but failing to do so leaves a business open to the most
challenging crisis types of all.”
Protecting Their Brand
The sooner an organization responds to allegations of a CEO’s misconduct, the
sooner it will be able to defend its brand.
Boards that fail to move quickly when the see a CEO doing something wrong or
questionable do so at their peril. According to Bloomberg, today investors filed
a lawsuit against Boeing Co. charging the board “...failed to challenge
then-Chief Executive Dennis Muilenburg on the safety of the 737 MAX or his
campaign to counter negative news reports between two fatal crashes that claimed
346 lives.”
Reality Check
Companies should not allow employment agreements to excuse the misconduct of
their leaders.
“Though contractual protections are important, there is no substitute for
realism on the part of board members,” according to Mitchell S. Muncy of
Prospera, a crisis and executive management firm. “No hiring process or
employment contract can substitute for a willingness to recognize bad behavior
for what it is and to act promptly.
Signs Of A Larger Problem
The misdeeds and misbehavior of high-level company officials may be a sign of
deeper problems and issues at an organization.
“CEO misconduct is a reflection of a lack of accountability at the board level.
As long as boards continue to overlook unethical behavior, misconduct will
continue to occur. It is exacerbated by the fact that the universe for directors
is finite, turnover is low, and the network from which new members are drawn is
often driven by personal relationships.
Expanding and diversifying the networks from which new board members are
identified is imperative to enhance independence,” she said.
Casting A Wide Net
Some organizations have made detecting and discouraging misconduct a
company-wide endeavor.
“The number one step a company can take to identify misconduct more quickly is
to provide an anonymous reporting channel for employees to safely speak up,” she
said. “This channel is often monitored by not only executives within the
company, but even the board, who has oversight into the internal practices in
the company and is responsible for ensuring executives are behaving ethically.”
AllVoices is a a platform that enables employees to speak up anonymously about
misconduct in their companies and allows company leaders to track and manage the
allegations.
forbes.com