Retailers Preparing to
Save the Day
It's All About Speed & Safety
Op Ed: Dr. Fauci's "Close to 100% Normal" By Q4 - Prediction This Week
If Dr. Fauci's Q4 Prediction is Correct - Trade Shows May Not Return Until
you this is just our opinion and is not backed by any news or information, other
than putting all the pieces together from various sources, journalists, and
study's all showing the continued level of fear of risk from both the
associates and consumers around the U.S.
With the supply chain for local vaccine
distribution basically broken and showing no signs of being corrected, this will
indeed slow it's delivery down to a crawl and add to the time it takes to return
With a second key and concerning point Fauci made, being his definition of
normal. Which raised more questions then it did assurances.
"Maybe not a hundred percent normal, but enough to get people to eat in
restaurants, to be able to go to the theater, to be able to watch a sports
event, to feel very comfortable with the schools," he continued. "I believe
if we do it right, we can do that this coming fall."
The key point there being "If we do it right." And that's a tall order given
the local politics involved.
No-Federal Blueprint Provided
this week, politician's are pointing fingers at the administration for not
providing a federal blueprint. When all along the Governors were demanding
independence and total control. Now true and regardless, one should have been
provided whether it was used or not or even ignored. But it wasn't and so we're
relegated now to how local governments manage the distribution. Or at least for
the time being.
As a result we probably won't be seeing our colleagues and friends until late Q4
or 2022. Anything earlier is simply wishful thinking.
However we're starting to here more about the
hybrid trade show model from a few sources. Where it mixes virtual
with locally driven smaller groups of executives, all coming together
simultaneously for a day of sharing and networking.
Retailers to the Rescue - If They're Unleashed &
the drug store industry and all the nations pharmacy's basically waiting on
vaccine shipments the retail industry has an historical opportunity to come
to the nations rescue and inoculate the entire U.S. population. An
opportunity we've never seen before and one that retailers should be able to
shine at. As it is the delivery model of choice and is built specifically to be
able to handle such a challenge.
But there are a number of issues and challenges. Starting with the politics, the
medical community, distribution, in-store delivery models, and even security. As
this could also attract bad actors, cargo thieves and even nation states
possibly wanting to disrupt our economic return to normal.
By causing havoc in the supply chain and stretching the time to
normalcy. Thus causing more economic pain across the nation.
Security/LP/AP/ & IT Security's Role
is a serious time and it's a huge task with no blueprint or operations manuals.
As the nation and even the world for that matter, is making it up as we go. But
be clear on one thing. Security, Loss Prevention, Asset Protection and even IT
Security all have a critical role to play.
We just saw the Russian SolarWinds hack last week and we all know the trade, IP
theft issues, security equipment and apps issues we're having with China. For
all we know both nations may already have the capability to disrupt our
And right now the number one concern in our nation is to get back to our
economic normal and save lives and if security issues start popping up once the
vaccines reach the retailers, at whatever point, then we've got serious
problems. And lives could be lost.
Security is Going to be Tested
From hacking systems, ransomware, and the insider threat all designed to disrupt
a retailer's process or the national roll-out for that matter. To hijacking
shipments, tampering with the vaccine (which we've already seen this week from
one conspiracy pharmacist), to simply stealing it for the black market. There's
going to be security issues and most we won't even hear of.
Don't underestimate this risk. Start your internal review processes and build a
strong security plan. It's going to be tested. All we're suggesting is 'Heads
Let's just hope the governors and local politicians, if any become involved,
allow the retailers to start the vaccination processes as soon as supply allows.
Just a thought. -Gus Downing